RL Frey – Automotive Strategist

ABOUT | RON FREY

Ron founded RL Frey, Inc. in 2015 to invest in and advise companies of all sizes. He serves as an advisor and automotive strategist, specializing in the area of innovation and auto technology. Additionally, he is a director on select corporate and non-profit boards. Ron’s approach centers on implementing innovative solutions combined with a pragmatic and disciplined approach, sharing a wealth of experience, and an inspired vision for the future.

Ron is extensively involved in providing consultancy services to assist companies in making strategic business decisions. He combines operational experience and industry intelligence to provide expert guidance to founders, companies and their boards in making and implementing these decisions.

INDUSTRY | INVOLVEMENT

A sample of Ron’s past and present investor, advisory and board roles.

AutoCanada
Autodata
Automated Tire
Axel
CarSaver
CarOffer
CitNow (UK)
Constellation
CYTK.io
DataScan^
Dealerware
FM Capital

Hearst
Inventory Command Center^
JM Family Enterprises
LotLynx
Market Scan
motormindz
Motorq
Nexteppe
Open Dealer Exchange^
Orbee
Origence / CUDL
Overseas Military Sales
PAVE

PenDragon (UK)
RockED
S&P Global Council
SelectFI
SKAI Vision
Solera
Stream Companies
Super ATV
TD Cowen
Trilogy
WarrCloud
We Predict (UK)

Ron also advises private equity.

^ Previous Board Member

Board Member

CDK Global

Dealer Services Network

Dealer Tire

Revolution Parts

TradePending

VinCue

IN THE NEWS

Articles, press releases, videos and podcasts featuring Ron’s thought leadership and professional milestones.

CDK Global charts future with new ownership and leadership

July 18, 2022 CDK added Ron Frey, an auto retail consultant who was the company’s chief strategy officer from 2017 until 2019, to its board upon the Brookfield deal’s closing. READ FULL ARTICLE *Subscription required.

Former CEO Takes CDK Global Into New Era

July 12, 2022 Ron Frey, who was CDK’s executive vice president and chief global strategy officer from 2017 to 2019, has returned to the company as a member of the board of directors. READ FULL ARTICLE

J.D. Power Acquires We Predict Data and Predictive Analytics Business

June 6, 2022 Ron Frey served as advisor to We Predict in the transaction. READ FULL ARTICLE

TESTIMONIALS

“Ron is a tremendous individual who provides value in numerous areas. His knowledge and wisdom run deep. Working with Ron has been – and continues to be – a privilege. He has helped accelerate both my business and me, as an executive. Most importantly, I trust Ron – something that isn’t easy to come by these days. When Ron speaks, my ears perk up and he has my undivided attention!”

Lindsay Hunt

President & CEO | SuperATV

CONTACT

To reach Ron: